The history of the Paul&Shark logo follows from the history of the creation of the name. The idea of the name is based on the following case.
Once Gian Ludovico Dini (the creator of P&S) saw a yacht called Paul&Shark, which he liked very much.
At first, he called his company Dini&Shark, and later he entirely borrowed the name from an unfamiliar sailboat.
Initially, the emphasis was on clothing for yachting. The company carefully monitored the development of new materials, which are constantly being improved and becoming more and more suitable for extreme sea travel.
The use of advanced technologies in the production of clothing favorably distinguished Paul&Shark from other companies. In a short time, the brand managed to enter the international arena and win the recognition and love of customers around the world.