Joop! is a German fashion house founded by designer and artist Wolfgang Joop. Wolfgang Joop began his career as a designer with his wife Karin. In 1968, they won three designer awards at once of the German magazine Constanze.
He is currently retired and the business is conducted by his daughter. Wolfgang made his surname as the JOOP trademark. The exclamation mark symbolizes energy. His motto is “Fashion is not art. It is alive only when someone wears it. ”
Clothes and accessories from JOOP! are the excellent quality of fabrics, individuality and unique style. One of the mottos from JOOP! is naturalness. JOOP! is not inherently excessive and overloaded with details.